Cookie Policy | Boundless

Boundless Cookie Policy

(Version 1.0, last updated May 2025)

This policy explains how we use cookies and similar technologies when you use our consumer services (the sites and apps owned and operated by us and our group companies, including our Yahoo (non-Japan) and AOL sites and apps).

We use these technologies for a range of purposes, including keeping your account secure, helping our services function properly, remembering your preferences, showing relevant content and advertising, and understanding how our services are used. Some of these purposes are essential, while others depend on your consent.

You can learn more about how we process personal information in our privacy policy, and you can review or update your cookie preferences at any time through your privacy controls.

We are committed to respecting your privacy and ensuring that your personal information is handled securely.

1. What cookies and similar technologies are

We use cookies and similar technologies such as web storage, advertising identifiers, tracking pixels, URL parameters, persistent identifiers and IP addresses.

1a. Cookies

Cookies are small text files that are saved on your device when you visit a website or use an app. They help websites and apps remember things about you, such as your settings, login status, or what you'92ve added to a shopping basket. We use cookies to make our services work, keep them secure, improve how they perform, understand how people use them, and (with your consent) show you personalised content and advertising.

The types of information we may store in cookies include:

・ Your preferences for how a site or app looks or works (for example, language or layout)

・ Your choices about how your information is used (such as your privacy settings)

・ Information needed to deliver the service (for example, your location in a weather app)

・ Details that help us monitor and improve performance (like how quickly pages load)

・ Unique identifiers that help us recognise your browser or device

・ Encrypted or one-way cryptographic hashes of personal information (A hash irreversibly transforms a piece of information into a new value. This is useful in terms of privacy as it means that the original piece of information cannot be identified. For example, a hashed email address can be used to correlate records and information belonging to you without the system ever knowing (or needing) your email address. Cryptographic hash is also referred to as a hash.)

1b. Web storage

Web storage is a type of technology that allows websites and apps to store information directly in your browser. It works in a similar way to cookies but can hold more data and store it in a more structured format.

We use web storage to store the same types of information as we do with cookies. This helps us remember your preferences and settings, and improve how our services work for you.

1c. Advertising identifiers

Advertising identifiers uniquely identify your mobile devices and connected TVs. We use them to provide and measure personalised ads.

Examples of advertising identifiers include:

・ Advertising identifiers on Android devices

・ Identifier for advertisers (IDFA) on iOS devices

・ Microsoft's advertising identifiers on devices running Windows

1d. Tracking pixels and URL parameters

Tracking pixels and URL parameters are tools that help us understand how people interact with content, features, and advertising on our sites and apps.

Tracking pixels are tiny, invisible images that load in the background when content or ads are shown. When activated, they can send back information about things like whether a page or ad was viewed and how someone interacted with it.

URL parameters are bits of information added to web links. They help us understand what happens after someone clicks a link, for example, whether they visited a particular page or used a feature on our site.

These tools may collect information such as:

・ When and where content or ads were shown

・ The device or browser used to view the them

・ The IP address, which may indicate an approximate location

・ Actions taken afterwards, such as clicks or other interactions

・ Identifiers that help us measure usage and improve our services

We use this information to understand what works well, make improvements, and show content and ads that are more relevant to you.

1e. Persistent identifiers

Persistent identifiers are long-lasting codes that help us recognise your browser or device over time. They are created from information that usually doesn'92t change, such as an email address or phone number, or from hashed versions of that information. Hashing is a secure process that turns the original information into a pseudonymous identifier, which cannot easily be linked back to you.

We may use persistent identifiers to:

・ Help personalise your experience across our sites and apps

・ Understand how people use our services across different browsers or devices

・ Support features like remembering that you'92re signed in or keeping your settings consistent

For example, a hashed version of your email address may help us recognise that it'92s you using different devices, without revealing your actual email address.

These identifiers are used in line with applicable privacy laws and are not used to directly identify you. They are designed to support the functionality of our services while respecting your privacy.

1f. IP addresses

An IP address is a numerical label assigned to your device when you connect to the internet. It helps websites and apps communicate with your device and deliver content or services correctly.

We may use IP addresses to:

・ Detect and prevent fraud or misuse of our services

・ Estimate your general location to show local content, such as news or weather, and select relevant advertising

・ Limit how often certain content or ads are shown

・ Support service features that work across shared connections, like in a household

・ Suvpporting household-level ad targeting

While an IP address does not directly identify you, it may be treated as personal data under privacy laws because it can be linked to your activity or location.

2. Why we use cookies and similar technologies

We use cookies and similar technologies to support how our sites and apps work, keep them secure, personalise your experience, show relevant ads, and help us understand and improve our services.

Each purpose is different.

2a. Providing our consumer services

We use cookies and similar technologies to help deliver the services you use and ensure they function properly. This includes using them to:

・ Remember you when you are signed in

・ Monitor system and network performance

・ Identify your legal jurisdiction and apply your privacy choices

・ Provide requested features and content

These cookies are strictly necessary for our services to work as expected and cannot be turned off using your privacy controls.

2b. Authentication, security, and preventing abuse

We use cookies and similar technologies to help keep your account and our services secure. This includes using them to:

・ Authenticate you when you sign in

・ Maintain the security of your account and our services

・ Detect and prevent fraud, abuse, and other harmful activity

These cookies are strictly necessary for our services to function securely and cannot be turned off using your privacy controls.

2c. Personalising content on our consumer services

If we have your consent, we use cookies and similar technologies to personalise the content you see on our sites and apps. This includes:

・ Creating a profile of your interests based on your activity to show you content that is more relevant to you

・ Selecting and showing content that is more relevant to you

・ Measuring how you interact with content, such as what you read or watch

You can manage or withdraw your consent at any time using your privacy controls.

2d. Advertising on our consumer services

If we have your consent, we use cookies and similar technologies to support advertising on our sites and apps. This includes:

・ Creating a profile of your interests based on your activity to show you ads that are more relevant to you

・ Selecting and showing ads that are more relevant to you

・ Matching cookies, device identifiers, advertising identifiers and persistent identifiers with those used by our advertising partners

・ Measuring how you engage with ads, including views and clicks

・ Limiting how often you see the same ad

・ Detecting and preventing advertising fraud

You can manage or withdraw your consent at any time using your privacy controls. If you do not give your consent, you will still see ads on our sites and apps, but we will not personalise them or use cookies to provide them.

2e. Cookies we use for measurement on our consumer services

We use cookies and similar technologies to create insights which help us to:

・ Measure and understand how our consumer services are working and how they are being used

・ Create more relevant content, services and features for our consumer services

・ Compile aggregate statistics on the use of our consumer services and create general website metrics

・ Monitor availability, stability and technical performance

These cookies are strictly necessary to operate and maintain our services and cannot be turned off using your privacy controls.

2f. Cookies we use for analytics on our consumer services

If we have your consent, we use cookies and similar technologies to perform analytics on how our services are used.

We use these technologies to:

・ Analyse your interactions with our consumer services to understand how our services are performing

・ Track how users move through pages and features

・ Identify common behaviours and popular content

・ Assess how changes to our services affect engagement

・ Analyse trends across different user groups, devices, or locations

To perform this analytics, we may use information such as device details, browsing activity, location (if available), account information (if you are signed in), and other information linked to your use of our services.

You can manage or withdraw your consent at any time using your privacy controls.

3. Third party cookies on our consumer services

With your consent, our partners, such as advertising providers, content providers, analytics providers, and social media platforms, will place their own cookies and similar technologies on your device when you use our sites and apps. These are known as third-party cookies.

These technologies allow our partners to collect information from your browser and devices while you use our services. They may combine this with data from other websites, apps, or services you use. They use this information for a variety of purposes, which may include:

・ Showing you personalised ads or content, based on your activity or interests

・ Measuring how well ads or content perform

・ Understanding what kinds of people are interacting with certain content or ads

・ Limiting how often you see the same ad or piece of content

・ Improving their own services and developing new features

・ Helping you share content on social media platforms

・ Linking your activity across devices and services, using identifiers and other data

The data collected may include:

・ Your device type, browser settings and screen size

・ Your IP address and general location

・ Information about your activity on our services, such as pages viewed or buttons clicked

・ Search terms and browsing history within our services

・ Identifiers stored on your device (like cookies or mobile IDs)

You can manage or withdraw your consent for these partners to use cookies and similar technologies at any time using your privacy controls. You can also view the list of third parties we work with, which includes content and social-media partners and those participating in the IAB Transparency & Consent Framework. This list includes links to each partner'92s privacy policy, where you can learn more about how they use your personal information.

4. How you can control the use of cookies and similar technologies on our services

We use certain cookies and similar technologies on our sites and apps that are strictly necessary for our services to work. These are set by us to do things like keep you signed in, apply your privacy choices, maintain security, prevent fraud, and deliver core site or app features. Because they are essential to how our services function, you cannot turn them off. You can find details of these cookies in the cookie information section (section 5 below).

You can manage how we and our partners use non-essential cookies and similar technologies. These are used for purposes such as personalisation, analytics, and advertising. You can make your choices through your privacy controls.

4a. Using the controls we provide

When you use our services, we give you control over whether we and our partners can use cookies and similar technologies to process your personal information for certain purposes.

You can withdraw your consent through your privacy controls by selecting the brand you want to manage settings for. If you have an account with that brand, click '91Sign In'92 in the top right-hand corner to make sure your choices are saved to your account.

4b. Using the controls provided by your device or browser

Your browser and device offer settings that allow you to manage cookies and other tracking technologies. These settings may help limit some tracking, but they may not block all technologies, such as tracking pixels, URL parameters, persistent identifiers, or IP addresses. For more comprehensive control, we recommend the controls we provide to you in your privacy controls.

On mobile devices (phones and tablets)

Your mobile device'92s operating system may allow you to control how your device'92s advertising identifiers are used for personalised advertising:

・ iOS 16 and above: Go to Settings > Privacy & Security > Tracking > Allow Apps to Request to Track

・ Android devices: Go to Settings > Google services > Ads > Opt out of Ads Personalisation

Please consult your device manufacturer'92s support documentation for the latest guidance.

On your laptop or desktop

You can configure your browser to manage cookie usage:

・ Disabling cookies may affect the functionality of certain services, such as the ability to stay signed in.

・ To learn how to delete cookies:

・ Delete cookies in desktop browsers

・ Delete cookies in mobile browsers

Clearing browser cookies or history

Clearing your browser'92s cookies and cache removes our cookies, but:

・ It will not stop tracking methods that do not rely on storing data on your device.

・ It does not prevent cookies from being set again in future visits.

Use the site or app'92s privacy controls to make persistent privacy choices.

Using ad and cookie blockers

Blocking cookies via browser settings, extensions, or plug-ins may interfere with how your privacy choices are stored and remembered:

・ Many websites store consent preferences in cookies.

・ If cookies are blocked or cleared, your preferences may be lost and need to be set again.

Smart or connected devices

Smart TVs and other connected devices may have their own privacy settings:

・ Where supported, use the device settings to manage advertising preferences.

・ If no settings are available or they are not compatible with our technologies, we rely on the choices made via your privacy controls only if we can associate your choice with the device you are using. Where possible please sign in with your account to ensure your choices are respected.

5. Cookie information

The following tables list the cookies that are used on our consumer services. The retention period for each cookie is listed in the table below. These durations reflect the maximum lifetime of the cookie, but please note that the expiry period may be refreshed when you use our consumer services. For example, if a cookie has a retention period of 13 months, that 13-month period may restart on each new visit where valid consent has been provided.

5a. Cookies used for providing our consumer services

These cookies are strictly necessary and cannot be controlled.

Cookie name	How long they last
_yb	Up to 12 months
A1	Up to 12 months
A1S	Until the end of the browser session
A3	Up to 12 months
apeaf	Up to 12 months
autorf	Up to 12 months
B	Up to 12 months
CFC	Up to 12 months
cmp	Up to 12 months
DNR	Up to 12 months
EuConsent	Up to 1 day
F	Up to 12 months
favftux	Until the end of the browser session
FS	Up to 12 months
gdprlh	Until the end of the browser session
gdprs	Until the end of the browser session
GUC	Up to 12 months
GUCS	Until the end of the browser session
idps	Until the end of the browser session
isNewsLetterEnable	Up to 3 days
K	Until the end of the browser session
lang	Up to 15 minutes
listOfSel	Until the end of the browser session
mode	Until the end of the browser session
OMPC	Until the end of the browser session
OOC	Up to 12 months
PH	Up to 12 months
PoliciesYahooCom	Until the end of the browser session
PRF	Up to 24 months
RRC	Up to 1 minute
rxx	Up to 12 months
sB	Up to 12 months
sBS	Up to 6 months
show_savebk	Until the end of the browser session
show_savefdr	Until the end of the browser session
SPTB	Up to 31 days
sS	Up to 12 months
TAS	Up to 12 months
thamba	Up to 7 days
token_adap_tv	Up to 24 months
token_adaptv_advertising_com	Up to 24 months
token_adtech_de	Up to 24 months
token_adtechjp_com	Up to 24 months
token_adtechus_com	Up to 24 months
token_advertising_com	Up to 24 months
token_nexage_com	Up to 24 months
token_tacoda_at_atwola_com	Up to 24 months
token_yahoo_com	Up to 24 months
TRUST_TOKEN	Up to 24 months
ucs	Up to 12 months
uvf	Until the end of the browser session
uvts	Up to 12 months
vSP	Up to 30 days
Waldo	Up to 7 days
weathergeo	Up to 12 months
wmdata	Until the end of the browser session
WSCliSettings	Up to 12 months
WV	Up to 12 months
YHSDOM	Up to 1 day
yisn	Up to 30 days
YM.CLIENT.PARAMS	Up to 30 days
YM.NODIN.PARAMS	Up to 2 days
YM.NODIN.XOBNI	Up to 1 day
YM.OR.2	Up to 14 days
YM.SSRBDGT	Up to 1 minute
YM.TZ	Up to 1 day
yspl	Up to 1 month

5b. Cookies used for authentication, security, and preventing abuse

These cookies are strictly necessary and cannot be controlled.

Cookie name	How long they last
__cf_bm	Up to 30 minutes
A1	Up to 12 months
A1S	Until the end of the browser session
AS	Until the end of the browser session
B	Up to 12 months
csrf	Until the end of the browser session
F	Up to 12 months
FS	Up to 12 months
GUCS	Until the end of the browser session
idps	Until the end of the browser session
K	Until the end of the browser session
OTH	Up to 12 months
OTHN	Until the end of the browser session
OTHP	Up to 12 months
T	Up to 12 months
Y	Up to 12 months

5c. Cookies used for personalising content on our consumer services

These cookies are only used with your consent. You can give or withdraw your consent at any time through your privacy controls.

Cookie name	How long they last
A3	Up to 12 months
apear	Up to 10 days
B	Up to 12 months
ddfq	Up to 14 days
DSS	Up to 12 months
FPNC	Up to 30 days
HNEL	Up to 7 days
lkl	Up to 12 months
stateful	Up to 7 days
weather_location	Up to 12 months

5d. Cookies used for advertising on our consumer services

These cookies are only used with your consent. You can give or withdraw your consent at any time through your privacy controls.

Cookie name	How long they last
_gcl_aw	Up to 90 days
_uetsid	Up to 1 day
_uetvid	Up to 13 months
A3	Up to 12 months
B	Up to 12 months
CRZY	Up to 48 hours
HP	Up to 48 hours
IDSYNC	Up to 12 months
lkl	Up to 12 months
maex	Up to 6 months
PROMO	Up to 12 months
SF	Up to 13 months
trc_cookie_storage	Up to 12 months
x_ms	Up to 1 month
ymuid	Up to 12 months

5e. Cookies used for measurement on our consumer services

These cookies are strictly necessary and cannot be controlled.

Cookie name	How long they last
A1	Up to 12 months
A1S	Until the end of the browser session
B	Up to 12 months
rxx	Up to 12 months
WV	Up to 12 months

5f. Cookies from advertising partners on our consumer services

These cookies are only used with your consent. You can give or withdraw your consent at any time through your privacy controls.

Click here for a list of the cookies used by advertising partners on our consumer services.

6. Contact us with any questions

If you have any questions about this cookie policy or how we process your personal information, or if you want to exercise any of your rights under data-protection law, you can email jp-sales-legal@yahooinc.com.

You can also write to us at:

The Privacy Team
Boundless Inc c/o Yahoo International Limited
Floor 5-7 Point Square
North Wall Quay
Dublin 1
Ireland.

If you want to contact our Data Protection Officer, you can email dpo-contact@yahooinc.com or write to:

The Data Protection Officer
Boundless Inc c/o Yahoo International Limited
Floor 5-7 Point Square
North Wall Quay
Dublin 1
Ireland.

UK residents can also contact our UK GDPR representative by emailing YahooUKGDPRrepresentative@mhcldn.com or writing to:

MHC U.K. GDPR Representation
Mason Hayes Curran LLP
Cornhill, London
EC3V 3ND
United Kingdom.